TradeBridge Africa is a digital trade infrastructure platform operated by Mello's Trading Ltd, a company legally registered in Rwanda. This Privacy Policy applies to your use of our website at www.tradebridgeafrica.org and all related services. By using our website, you agree to the practices described in this Policy.
TradeBridge Africa is a digital trade infrastructure platform focused on formalising and facilitating cross-border trade along the Rwanda–Tanzania corridor and broader African trade routes, operating in alignment with the African Continental Free Trade Area (AfCFTA) framework.
The platform is owned and operated by Mello's Trading Ltd, registered in Kigali, Rwanda. References to "TradeBridge Africa", "we", "us", or "our" throughout this Policy refer to Mello's Trading Ltd trading as TradeBridge Africa.
We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns, please contact us at hello@tradebridgeafrica.org.
We may collect personal information that you voluntarily provide when you submit an enquiry, register your interest, or contact us. This may include:
When you visit our website, we may automatically collect certain technical information, including:
We may receive information about you from professional networking platforms such as LinkedIn when you engage with our content, or from event platforms, partner organisations, and publicly available trade directories.
You may opt out of marketing communications at any time by clicking the Unsubscribe link in any email or by contacting us at hello@tradebridgeafrica.org.
We may use aggregated, anonymised data — which cannot identify you personally — for market research, platform development, investor reporting, and policy advocacy related to African trade facilitation.
Where applicable under Rwanda's Law No. 058/2021 on the Protection of Personal Data and Privacy, and other applicable data protection frameworks, we process your personal data on the following legal bases:
TradeBridge Africa does not sell, rent, or trade your personal information. We may share your information only in the following limited circumstances.
We may share your information with trusted third-party service providers who assist us in operating our website and delivering our services, including website hosting, email platforms, analytics tools, and payment processors. All service providers are required to handle your data in accordance with this Privacy Policy and applicable data protection laws.
With your consent, we may share your information with trade facilitation partners, financial institutions, logistics providers, or government bodies relevant to the Rwanda–Tanzania corridor and broader AfCFTA ecosystem — solely for purposes aligned with our service delivery.
We may disclose your information where required by law, court order, or governmental authority, including regulatory bodies in Rwanda, Tanzania, or any jurisdiction in which we operate.
In the event of a merger, acquisition, restructuring, or sale of assets, your information may be transferred to the successor entity. You will be notified of any such change.
Our website may use cookies and similar tracking technologies to enhance your experience. Types of cookies we may use include:
You may manage or disable cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our website.
We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including:
When your data is no longer required, we will securely delete or anonymise it in accordance with our data retention procedures.
TradeBridge Africa implements appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:
While we take data security seriously, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but commit to notifying you promptly in the event of a confirmed data breach that affects your personal information.
Depending on your jurisdiction, you may have the following rights regarding your personal data:
To exercise any of these rights, please contact us at hello@tradebridgeafrica.org. We will respond within 30 days and may require verification of your identity before processing certain requests.
TradeBridge Africa operates across the East African region and may transfer your data to countries outside your country of residence, including Rwanda, Tanzania, and other jurisdictions where our partners or service providers are located. We ensure that any cross-border data transfer is conducted in compliance with applicable data protection laws and with appropriate safeguards in place.
Our website and services are intended for business users and are not directed at individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a minor, please contact us immediately at hello@tradebridgeafrica.org and we will take steps to delete such information promptly.
Our website may contain links to third-party websites, platforms, or resources. This Privacy Policy applies only to our website. We are not responsible for the privacy practices or content of third-party sites and encourage you to review their privacy policies before providing any personal information.
We reserve the right to update or modify this Privacy Policy at any time. When we make material changes, we will update the Last Updated date at the top of this document and, where appropriate, notify you by email or through a notice on our website. Your continued use of our website after such changes constitutes your acceptance of the revised Privacy Policy.
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Operated by Mello's Trading Ltd · Kigali, Rwanda
Email: hello@tradebridgeafrica.org
Website: www.tradebridgeafrica.org
We are committed to resolving any privacy concerns promptly and transparently.